RARE AI
Make AI show up in the P&L.
Almost everyone is using AI. Almost nobody is good at AI. MIT’s 2025 State of AI in Business study found most corporate AI pilots never touch the P&L — because the tools aren’t the difference. The priority is.
The path
Stop piloting AI. Put it on a number.
- Pick a company priority worth solving — or worth stopping altogether.
- Put an accountable executive behind the mandate.
- Add the AI specialists the outcome requires.
- Move it into real operating use.
- Measure the economics without inflating them: time saved is not automatically money saved.
The next value move